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P.O. Box 57
Byford, WA 6122

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Capability Statement

YirraKurl Capability Statement

 

Contact:         Deborah Newenham

Telephone:   61 413 434 839

Email:            Deb@yirrakurl.com

Website:        www.yirrakurl.com

Address:        PO Box 57, BYFORD. WA 6122

ABN:               19 801 522 364

Registered business name: YIRRA – KURL, established 2015

 

YirraKurl produces and licenses distinctly Australian Aboriginal art for commercial purposes. 

Deborah Newenham, YirraKurl’s managing director, is an indigenous artist of Noongar heritage.  Deborah also creates unique paintings for sale through YirraKurl’s online art gallery.

 

How YirraKurl can help your business

 You can choose from YirraKurl’s extensive library of images or commission a unique design tailored exactly to your specifications. 

 

Core Capabilities

 

Corporate licensing

Elevate your brand and demonstrate your commitment to corporate social responsibility (CSR) using indigenous designs in your marketing and promotions.

 

Examples of customers who have used YirraKurl corporate licensing:

  • Telethon Institute for Child Health Research 2006-2010 – created Learning Circle concept painting including details for use across all branding and promotions.
  •   Chamber of Commerce and Industry (CCI) – full colour front page design for 2001 WA International Business Directory.
  •   Department of the Attorney General (DoTAG) Aboriginal Mediation Service branding and cover design for “Reconciliation 3 Action Plan 2011-2015”.
  •  Horizon Power – designs for promotional material commissioned in 2011.

 

CULTURAL PRODUCT DESIGN

Be first to market, own market share and raise the value of your manufactured products with YirraKurl’s Aboriginal art designs. 

Examples of clients using Yirra-Kurl copyright licenses include:

  • Artique Designs and Hallmark Australia - 13 works of art for each of their calendars from 2001 – 2005
  • Australia Post – commission to produce an enormous amount of Aboriginal Art Panels which were displayed and sold in selected retail outlets (2002
  • Southern Cross Crackers - artwork on quality Christmas crackers (2003
  • Clifton Umbrellas - design motifs on a range quality of umbrellas (2005
  • Liesure Tech - images for candles, jewelry and cosmetic bags (2005)

 

Art projects

If you have funding or just an idea for an art project involving indigenous themes YirraKurl can collaborate with you from conception to completion.

 

Previous art projects include:

  • NAIDOC (National Aboriginal and Islander Day Observance Committee) commissioned the Noongar Art Trail painted on 130 metres of the Fremantle Markets floor with Noongar designs for 2015 NAIDOC week. In collaboration with Neta Knapp.
  •  Painted the man made cave at Brisbane’s Southbank Beach in 1996 as part of a team of artists hand-picked by Art & Facts. 

 

Deborah has been painting since 1993.  As a self-taught artist her work is unique and original. 

Deborah has a range of fine art pieces available for purchase in her online gallery.

Alternatively you can commission a painting to suit your specific needs.

Many of her paintings have been sold to galleries and private, corporate and government clients in Australia and overseas.

 

Key achievements

  • Winner 2015 Business Armadale and Examiner Newspaper Business Awards for Business Leader
  • Featured in Sydney Olympics ads for Channel 7 (1999-2000)
  • Two year fellowship grant through the Australian Arts Council (2001-2002)
  • Nominated Telstra Business Woman of the year (2004)
  • Category winner Printing Industry Craftsmanship Awards (PICA) (2001)
  • Articles about YirraKurl published in SCOOP magazine, Australian Indigenous Art News and Post Magazine
  • Awarded an international trade contract through AUSTRADE (2003)
  • Subject of a case study “Indigenous Enterprise” (2005)

 

Exhibitions

 

  •      1996–1997 Joint exhibitions with other indigenous artists in Southbank Beach, and Art & Facts at Aussie World in Caloundra, Qld.
  •      1999 Major artist in exhibition “Nyoongah country – Nyoongah hands” Moores Building Fremantle, WA
  •      2000 Joint exhibition and artist in residence “Nyoongah Maraka Mutitjapinj” (Nyoongah Hands Becoming Stronger) Kings Park, WA
  •      2002 Solo exhibition Maali Mia Aboriginal Art Gallery in Swan Valley, WA
  •      2006 Exhibited with other indigenous Artists at Photocards Australia (now known as True Blue) Fremantle, WA
  •      2007 WA’s Southwest Indigenous Artists exhibition at the Mandurah Forum, WA